Ellen on the auto industry bailout
Guess which School of Letters fiction prof is responsible for the most Citations on the road? Check out the LA Times Editorial just published by Ellen Slezak.
Tags: editorial, LA Times, slezak
This entry was posted on Wednesday, November 26th, 2008 at 12:08 am and is filed under Faculty & Guests, Published. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
December 2nd, 2008 at 4:17 am
With few exceptions, American made cars are solid, serviceable, affordable and totally, generically, unexciting. Buying a new car is an emotional decision. Brand loyalty is emotional. Brand differentiation promotes brand loyalty. Generic undifferentiable cars promote price & feature loyalty. Brand loyalty is killed with the demise of entire divisions (Plymouth, Olds). A Chapter 11 reorganiztion with its additional layer of risk averse oversight will stifle any chance of creative competitive recovery. How many Soviet era sedans strike your fancy? How many gov’t subsidized British cars are known for their build quality? Let the Big Three have the near death experience they need to fearlessly face their future. If your concern is the social cost, then underwrite that. We don’t need large institutions trying to morph K-Cars into multiple car lines. PT
December 5th, 2008 at 11:27 pm
Thankfully, reading good writing is an emotional experience too. And that’s not just brand loyalty talking. Way to go, Ellen.