http://sewaneeletters.com/2008/11/ellen-on-the-auto-industry-bailout/ Student-run commentary about the Sewanee School of Letters. Sat, 19 May 2012 12:13:00 +0000 http://wordpress.org/?v=2.6.1 http://sewaneeletters.com/2008/11/ellen-on-the-auto-industry-bailout/#comment-6 Brendan Fri, 05 Dec 2008 23:27:51 +0000 http://sewaneeletters.com/?p=59#comment-6 Thankfully, reading good writing is an emotional experience too. And that's not just brand loyalty talking. Way to go, Ellen. Thankfully, reading good writing is an emotional experience too. And that’s not just brand loyalty talking. Way to go, Ellen.

]]> http://sewaneeletters.com/2008/11/ellen-on-the-auto-industry-bailout/#comment-5 Pete Tue, 02 Dec 2008 04:17:39 +0000 http://sewaneeletters.com/?p=59#comment-5 With few exceptions, American made cars are solid, serviceable, affordable and totally, generically, unexciting. Buying a new car is an emotional decision. Brand loyalty is emotional. Brand differentiation promotes brand loyalty. Generic undifferentiable cars promote price & feature loyalty. Brand loyalty is killed with the demise of entire divisions (Plymouth, Olds). A Chapter 11 reorganiztion with its additional layer of risk averse oversight will stifle any chance of creative competitive recovery. How many Soviet era sedans strike your fancy? How many gov't subsidized British cars are known for their build quality? Let the Big Three have the near death experience they need to fearlessly face their future. If your concern is the social cost, then underwrite that. We don't need large institutions trying to morph K-Cars into multiple car lines. PT With few exceptions, American made cars are solid, serviceable, affordable and totally, generically, unexciting. Buying a new car is an emotional decision. Brand loyalty is emotional. Brand differentiation promotes brand loyalty. Generic undifferentiable cars promote price & feature loyalty. Brand loyalty is killed with the demise of entire divisions (Plymouth, Olds). A Chapter 11 reorganiztion with its additional layer of risk averse oversight will stifle any chance of creative competitive recovery. How many Soviet era sedans strike your fancy? How many gov’t subsidized British cars are known for their build quality? Let the Big Three have the near death experience they need to fearlessly face their future. If your concern is the social cost, then underwrite that. We don’t need large institutions trying to morph K-Cars into multiple car lines. PT

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